Forma is a strategic design studio. We build identities, digital experiences, and spatial environments for companies that want to be remembered.
We are a team of eight designers, strategists, and developers based between Tokyo and Lisbon. We work with founders, creative directors, and brand teams who know that design is a competitive advantage — not a cost center.
Every project starts with strategy. We study your market, your language, your position. Then we design systems — not just assets — that scale with your ambition. Identity, digital product, physical space: we do all three because brands live across all three.
We take four projects at a time. We say no more often than we say yes. This is how we keep the work at the level our clients expect.
Strategy, naming, visual identity, brand guidelines, tone of voice, asset libraries. The foundation everything else stands on.
→Marketing sites, product design, design systems, motion, interactive prototypes. Built to perform and built to last.
→Retail environments, exhibition design, wayfinding, signage. Where brand meets physical space and people walk through your identity.
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